The LOVE LIFE STOP AIDS campaign is a major element in the national Aids prevention strategy being pursued by the Swiss Federal Office of Public Health (SFOPH). It aims to empower people to protect themselves against infection with HIV. The objective of this strategy is to reinforce people's awareness of the risk, to modify their behaviour and to make them protect themselves effectively. In addition, the LOVE LIFE STOP AIDS campaign promotes solidarity with people affected by HIV and Aids.